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20 Aug 2018

Full-time Executive Director of Marketing

Compassion Canada – Posted by mmartens London, Ontario, Canada

Job Description

Position Profile


  • Work closely with President and CEO and other members of the Executive Leadership Team in leading all aspects of the work of Compassion Canada.
  • Lead Marketing team in fulfilling their functional responsibilities of advertising, brand development, content and publications , product development, campaigns, media and communications, web design and digital marketing.
  • Work closely with, and serve as an active member of Compassion International’s Global Marketing and Engagement group (GME) to develop joint-venture marketing campaigns and share best practices.
  • Throughout all aspects of this work, provide spiritual and professional development for all members of the team while fully living out the organizational values.


  • Develop and execute an organizational marketing plan, in collaboration with organizational stakeholders, that supports the generation of awareness of Compassion, acquisition of new child sponsorships and donations through marketing channels, and more engaged sponsors, donors, and partners.
  • Conduct research and advise the organization on competitive trends, threats and opportunities related to area of responsibility.
  • Contribute to the cross-functional process to develop, execute, assess and improve the corporate strategy.
  • Promote and develop all aspects of the Compassion brand in conjunction with Compassion International (CI) and global partners.


  • Recruit and manage both internal human resources and external service providers to achieve success in Marketing functional areas.
  • Provide fully collaborative marketing support for Partner Relations teams charged with acquiring new child sponsorships and raising non-sponsorship revenue through frontline relationships, experiences, and events.
  • Provide fully collaborative marketing support for Engagement teams charged with mobilizing supporters and deepening engagement.


Candidate Profile

Related Experience

  • Five to seven years of proven experience in a similar or related role that includes strategic planning, marketing management, project management, and people management.
  • The ideal candidate will bring a background complete with educational credentials in Marketing or a Business related degree with a focus on Marketing.

Critical Qualities

  • Expertise in marketing and strategic planning.
  • Skilled in leading a team of creative individuals and subject matter experts.
  • Innovative and able to foster new and creative ways to increase Compassion’s reach and influence.
  • Wisdom, discernment, and integrity.
  • Exceptional people management, leadership, and interpersonal skills.
  • Proven ability to attract and retain top talent.
  • Highly collaborative and able to build a flourishing team environment.
  • Excellent planning, organizational and analytical skills.
  • Honed communication and presentation skills.
  • A consistent witness for Jesus Christ and a servant heart.

Travel Requirements

  • Position based in London, Ontario, but open to relocation for suitable candidate.
  • The ability and willingness to travel locally, nationally, and internationally is expected within this role.

Initiative Required

To be self-motivated, disciplined, and able to work with a minimum of supervision. Able to serve other departments putting a strong emphasis on internal customer service.

Other Qualifications

Abilities and Knowledge Required

  • The ability to mentor/coach/supervise others toward new levels of effectiveness.
  • Skill in appropriate goal setting and requisite development of personnel.
  • Skilled in conflict resolution.
  • A mature experience with Jesus Christ as outlined in Titus 1:6-9 and 1 Timothy 3:1-13.

Qualifying Period

The tenure for this position will be performance based and regular review intervals will define and measure performance requirements. The first review will take place after the first six months of employment with Compassion Canada.


Received: President and CEO
Given: Marketing Department


Within: Executive Leadership Team and Staff
Without: Sponsors, Donors, Partners, and Service Providers

Ministry Focus

Since Compassion Canada is a church-based ministry, both in Canada and abroad, each employee should be a member in good standing of a church that is in agreement with the Statement of Faith of Compassion Canada. Since it is expected of our donor base that we operate as a Christian ministry giving honour to Jesus Christ, each employee of Compassion Canada shall:

  • Participate in regular chapel services and corporate prayers.
  • Pray with donors when requested by same or when deemed appropriate with donor’s permission. (This will apply to some positions more than others).
  • Conduct themselves in a Christ-like manner at work and outside the workplace.
  • Promote the Christ-centred, child-focused and church-based approach to ministry that Compassion Canada has put into practice.

How to Apply

The online application will be processed by Philip J.W. Smith & Co. It will allow you to apply to this role as a complete candidate, not just a resume. The application will assess your qualifications, personality traits and culture fit, and should take 10–15 minutes to complete. For 'Apply Now' Link please visit:


The foregoing statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills of the person so classified. Responsibilities and duties may change from time to time.
We appreciate all applications for employment, however, we will only contact those applicants invited for further discussion. Philip J.W. Smith & Co. provides accommodations to applicants throughout the recruitment process. If you require accommodation, please contact their recruitment team via email at or call (416) 312-6632.

Job Types: Full-time. Job Tags: Ontario.

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